What are nutraceuticals

The definition of Nutraceuticals on a global stage is highly divergent. It could refer to products that range from isolated nutrients, dietary supplements, herbal medicines, functional foods, medical/ specific diets and beverages. In India, nutraceuticals and herbal medicinal products fall under the purview of different regulatory bodies, FSSAI, AYUSH or CDSCO, depending on the health claims made and ingredients used.

empty vitamin tablet tubes

The Indian nutraceuticals industry is in a growth phase, with several key drivers such as consumer awareness, emphasis on prevention over cure and clinical receptiveness, being some of them.

India also fosters a thriving market for herbal extracts. Much of the traditional medicine practised worldwide can trace its roots to India, and the country is a hot bed for cultivation of herbal plants. The herbal extracts industry is estimated at $1.3 billion, with exports accounting for a sizeable 47 per cent of sales.

India also has the unique advantage of long-standing heritage and knowledge, when it comes to traditional medicines. Equipped with local sourcing and supply of raw materials, herbal extract manufacturers have emerged as highly price competitive in the global markets and have established a strong presence as a preferred supplier in many export markets.