The packaging effect for pharmaceutical

The packaging effect is first seen in the advertising consumer market and is a means of marketing, and packaging plays a pivotal role in the market field. It has many functions, including indicating function, distinguishing function, convenience function, aesthetic function, imagination function, etc. The same goes for effervescent tube packaging. Effervescent tablets are special products. The effervescent tube should first pay attention to its quality and application. The scientific and modern design of product packaging can well demonstrate its product quality and production level to a certain extent, and can bring people a sense of trust and safety. Sensation, it is more helpful to the marketing of effervescent tablets.

The packaging specifications of the effervescent tube are determined according to the size of the medicine. Common sizes are 84mm, 96mm, 99mm, 133mm, 144mm. In terms of functional design, the effervescent tube is generally equipped with an anti-theft ring. The anti-theft function is an extension of the protection function. Once the package is opened, it will leave obvious opening traces, which will act as an alarm and bring a certain amount to the user. A sense of security.

In order to maintain the dryness of the medicine, a desiccant is generally placed in the medicine packaging. The desiccant design of the effervescent tube is more ingenious, and it is placed on the lid, which can prevent the tablet from directly contacting the desiccant and save a certain amount of storage space. The spiral spring on the lid can hold the tablet well and prevent the effervescent tablet from breaking due to violent shaking during transportation.

In addition to the above functional design, the clarity and aesthetics of the product pictures of the effervescent tube body establish the corporate brand image invisibly. While doing a good job in drug research and development, pharmaceutical companies should also incorporate product packaging into the brand image building category, and let packaging "speak" for the brand.